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Client: Panasonic

Project: No-Skip Portable CD Player TV

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Ok sure, these devices are funny to see now. But when the 'no-skip' technology came out, it was a game changer. Especially for anyone who wanted to listen to their music on the go. So we thought the best way to introduce the innovation was by demonstrating what life is like without it. â€‹ "Recital" increased Panasonic's market share.

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