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Client: Panasonic

Project: No-Skip Portable CD Player TV

Ok sure, these devices are funny to see now. But when the 'no-skip' technology came out, it was a game changer! Especially for anyone who wanted to listen to their music on the go. So we thought the best way to introduce the innovation was with a playful demonstration. 

"Recital" was a favourite at virtually every award show it entered, and it increased Panasonic's market share to boot.