Client: Schaf Skincare
Project: Brand Strategy / Brand Messaging / Identity Evolution / Design, & Art Direction / Content Strategy / Creative
This clean, gender neutral skincare line was created by a husband a wife team when they began to experience breakouts from the products they'd been using. They already had one distributor but wanted more, as well as develop the D2C Ecommerce side of their business. We honed their value proposition and messaging, developed a email and social strategy and evolved the brand identity.