Client: Shopper's Drug Mart
A fully integrated campaign for Shoppers Drug Mart's Beauty Boutique, promoting their beauty experts. Work included design and branding, OOH, print, digital, in-store signage, and a Beauty Look book that broke down various looks along with product recommendations.
Project: Fully Integrated Campaign for SDM's Beauty Boutique
Creative Director: Marketa Krivy
Copywriter: Pip Scowcroft
Art Director: Kara Wark
Designer: Petra Cusheri