Early stage tech startup, Bloom
Chief Brand Officer in-house responsible for: Brand Strategy / Design / UX/UI / Content Strategy / Program Development / Value Proposition / Marketing
Our mission at Bloom was to tackle the growing epidemic of loneliness and isolation in older aged adults. As founding member of the early stage startup, I developed our brand strategy, and led the development of the digital product. With an older aged member base, our biggest challenge was varying degrees of tech literacy and confidence among users, as well as the Pandemic. We created a platform to help people find new purpose in their retirement, navigate the transition out of the workforce, and create community by connecting people in the same lifestage, together.