Bloom

Bloom is on a mission to tackle the growing epidemic of loneliness and isolation in older aged adults. We created a platform to help people find new purpose in their retirement, navigate the transition out of the workforce, and connect people in the same life stage, together.

 

With an older aged member base, our biggest challenge was varying degrees of tech literacy among our users. Oh, and the Pandemic! We opted for illustration and a playful brand look and feel.