Project: Multimedia Integrated Campaign

The 'Anything But Textbook' recruitment campaign for Carleton University positioned the Ottawa-based institution as the top choice for students seeking unique educational opportunities. The school goes beyond the classroom, and 'Anything But Textbook' reflects the entrepreneurial approach that Carleton brings to post-secondary education. The program included print, radio, OOH, video and social media.

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The 'Anything But Textbook' campaign was recognized by the Higher Education Marketing Report in its 25th Annual Educational Advertising Awards.