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About me

Over my 20+ year career as a creative in advertising, I've had the privilege of working at some of the top ad agencies. Across business sectors and industry categories, I've created insightful and memorable work for global brands, including Adidas, Ikea, Volkswagen, McDonald’s, and Dove, just to name a few.


Along the way, my work has garnered awards for creativity and effectiveness, from Cannes, One Show, Clios, ADCC, Marketing Awards, Effies, to the Cassies.


And press including CBC, CTV, Designboom, Mashable, Inc., MobileSyrup and psfk.


A Pine Sol ad even earned the distinction as ICA’s top 10 ads of all time.


But my career highlight was a cross platform campaign for Crime Stoppers. It generated a tip that led to the rescue of an under-aged human trafficking victim and literally saved a life.

There is nothing more rewarding than creating work that has a positive and meaningful impact in the world.

For the past 5 years, I've been on the ground floor of several early stage startups, helping founders turn an idea into a business, and a story into a brand.

And most importantly, building solid foundations and strategies. Because good branding matters, understanding human nature is critical for success, and solely focusing on relevancy in marketing will impede long term growth.

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