About Me

Over my 20+ year career, I've worked at some of the world's top ad agencies on brands like Ikea, Volkswagen, Adidas, McDonald’s, and Uber, just to name a few. And I've had the privilege of working alongside, and leading, some of the most talented folks in the biz. Along the way, the work we've created has garnered awards for creativity and effectiveness at the world's top festivals, including Cannes International Advertising Festival, One Show, Clios, The Advertising & Design Club of Canada, Marketing Awards, Effies, and the Cassies.

 

A Pine Sol ad even earned the distinction as ICA’s top 10 ads of all time.

 

But the work I'm most proud of had immeasurably meaningful, life-changing impact: a Crime Stoppers cross-platform campaign generated a tip that led to the rescue of an under-aged human trafficking victim.​​​

 

Over the past 5 years, I've been lucky to be a part of several new ventures, spanning neuroscience, biometrics, retail and tech. From distilling a complex idea into a pitch worthy of venture capital, to developing a brand worthy of attention, you could say I've been in the trenches putting my creativity to good use while earning a practical MBA.

 

I love developing big ideas, and building impactful brands. If you've got a project that calls for equal parts creativity + strategy, let's work together!​