NEDIC Campaign
Client: National Eating Disorder Information Centre | Project: Digital, Print & Experiential OOH
Studies show that looking through fashion magazines make women feel bad about their bodies. This campaign for the National Eating Disorder Information Centre, targeted fashion leaders and marketers who promote a dangerously thin look, and was designed to shock them into thinking twice before casting a skeletal model or indulging in photoshop excess.
The campaign garnered national and international media attention including a front-page story in a national newspaper, and coverage in media as far away as the UK and Japan. It sparked thousands of conversations online and hit home with our target audience too, showing up on marketing and fashion blogs. Traffic to NEDIC's website rose 250%.
Press
