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Elections Ontario

Client: Elections Ontario  |   Young Voters Campaign

Voter apathy was widespread among students and young voters. So how do we break through the wall of indifference? By reframing the consequences of not voting, as well as a little humour, this campaign went on to produce the largest voter turnout among 19-25 year-olds in Ontario's history.​

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TEAM

Art Direction: Marketa Krivy

Copywriting: Ben Weinberg

Creative Direction: Neil McOstrich

Photography: Tom Feiler

Director: Tim Godsol

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