Client: Elections Ontario

Project: Young Voters Campaign

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Voter apathy was widespread among students and young voters. So how do we break through the wall of indifference? By reframing the consequences of not voting, as well as a little humour, this campaign went on to produce the largest voter turnout among 19-25 year-olds in Ontario's history.​

Art Direction: Marketa Krivy

Copywriting: Ben Weinberg

Creative Direction: Neil McOstrich

Photography: Tom Feiler

Director: Tim Godsol