Project: Adidas Here to Create Campaign
In 2018, Adidas set its brand building efforts on a new sport - Hockey. As a brand, Adidas is known for celebrating creativity but Hockey is notorious for having conservative and traditional values. As the new sponsor of the NHL, this spot challenges some long-held beliefs and aims to inspire kids to be their own player.
Executive Creative Director: Marketa Krivy
Creative Director: Diego Bertagni
Copywriter: Mike Albrecht
Art Director: Ryan Speziale