top of page
Adidas Frame.png

Client: Adidas

Project: Adidas Here to Create Campaign

In 2018, Adidas set its brand building efforts on a new sport - Hockey. As a brand, Adidas is known for celebrating creativity but Hockey is notorious for having conservative and traditional values. As the new sponsor of the NHL, this spot challenges some long-held beliefs and aims to inspire kids to be their own player. 


Executive Creative Director: Marketa Krivy

Creative Director: Diego Bertagni

Copywriter: Mike Albrecht

Art Director: Ryan Speziale 

bottom of page