How to make your ads more effectiveWhen I was starting out as a creative in advertising, I learned early on that incorporating product into a commercial had to be subtle....
Does curiosity convert?There's a prevailing belief in marketing that “curiosity” converts. It's based on an old Facebook study done by AdRoll in 2014. It found...
Data is your rearview mirrorThere’s a big difference between being data-driven and being data-informed. Data can only tell you what’s happened in the past. So being...