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How to make your ads more effective
When I was starting out as a creative in advertising, I learned early on that incorporating product into a commercial had to be subtle....


Does curiosity convert?
There's a prevailing belief in marketing that “curiosity” converts. It's based on an old Facebook study done by AdRoll in 2014. It found...


Data is your rearview mirror
There’s a big difference between being data-driven and being data-informed. Data can only tell you what’s happened in the past. So being...
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